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Things To Test On Your Website To Increase Sales
The Internet is powerful selling tool. Never before has been easier to start a business ,be able to reach out to literally millions of potential customers and make your business succeed. Yet time has taught us that there is much more to success that simply having a website or using these tools.
A lot of money can be made by promoting product and service through website ,however in order to promote them effectively you will need to be committed to making it work.
Most affiliate program will give us a unique URL ,though these methods work ( especially ezine advertising ) they are limited to how long the ad stays visible. We can not generate long term promotion by just submitting ads using that URL.
A website of our own. Promoting affiliate programs whether it be mlms or any other affiliate program where you are given a unique URL is limiting without a website of our very own. There are literally thousands of ways to promote if we have our own website. Therefore it is imperative that you decide how serious you are about your business and to what level you wish to take your business.
That's why we're devoting this issue to giving you the top six tests you can run on your web site right now. These tests are quick and easy to implement and can start increasing your sales by 400%... 700%... even 1,000%... in less than 48 hours!
Bottom line... testing is the ONLY way to discover what works --and what doesn't -- on your web site ,and it's the BEST way to start increasing your sales exponentially.
And if you take the plunge and test even just one of the following six things ,you'll learn just how true this is... especially when you start seeing a dramatic improvement to *your* bottom line!
Test #1: Offer ONE product or service on your homepage.
We've found that offering fewer products in one place with more copy describing those products ALWAYS translates into higher sales. It's all about focus. Instead of trying to please *everyone* who visits your web site by offering a large range of products with minimal detail about each one ,if you offer just one product (or one set of related products) ,you can really focus on one key set of benefits and answer *all* of the possible questions and doubts your visitors might have about your product.
And you don't have to stop selling your other products -- you can always offer them to your customers from other web pages or by using follow-up offers .
Test #2: Reposition your opt-in offer to BOOST your opt-ins and build a bigger list of loyal subscribers.
Your opt-in offer is your tool for gathering your customers' e-mail addresses. In exchange for their address ,you might offer them a free report containing valuable information or a regular free newsletter. Your opt-in is your mechanism for building your e-mail list , which allows you to regularly keep in touch with your subscribers ,build relationships of trust and loyalty ,and sell them your products or services.
Test placing your opt-in in the "first fold" of your salesletter -- the area of screen first visible to a visitor before they scroll down the page. If you have a long salesletter ,you should test placing it within your second "page" of text -- after you've grabbed your visitors' attention by identifying a problem they have and established your credibility by impressing them with your credentials , experience ,and glowing testimonials from happy customers.
You should also test placing your opt-in offer on EVERY page of your web site so it's always in front of your visitors ,and try using a "hover ad" (see below). The more sign-up opportunities you provide, the more subscribers you're likely to get. Test it and see!
Test #3: Add impact to your promotions with "hover ads"
I'm sure everyone's familiar with pop-ups. They're the small windows containing a special offer or other information that sometimes "pop up" when you visit a web site.
Love them or hate them ,pop-ups have been a very useful online marketing tool for years.However, because a percentage of Internet users disliked them ,Google ,AOL ,Netscape ,and others developed pop-up blocking software to combat them But that was before we discovered a very impressive technology that actually lets you use ads that BEHAVE like pop-ups ,but that are NOT pop-ups -- so they don't get blocked. They're called "hover ads" and they're well worth testing on your site.
In fact ,when we tested adding a hover ad to our site ,sales increased by 162%! They're effective because they put important information, such as your opt-in offer or a special time limited promotion ,right in front of your targeted visitors.
Test #4: Establish a problem in your copy and show how you
can solve it.
In the first couple of paragraphs that appear on your homepage ,you need to go into more detail about the problem you introduced in your headline -- showing your audience that you relate to them. (Only when your audience feels you understand their problem will they feel confident that you can solve it.)
Once the problem is established ,you can then begin introducing your product or service as the solution to this problem. By emphasizing exactly *how* your product or service will solve the reader's problem ,you are guaranteed to see a boost in sales!
Test # 5 :Focus on your readers... not yourself.
The most successful salescopy focuses on the reader. Too often ,business owners neglect this simple golden rule.Look carefully at your salescopy. Is it filled with references to "I," "me," and "we"? Instead of using sentences like ,"I designed my time-management software with the busy homeowner in mind ," try "Your new time -management software will free up hours of time for you to spend with your family." See how much more powerful that is? Try searching on "I," "me," and "our" in your salescopy and replace them with "you" and "your."
It's very important that your salescopy instills a sense of urgency in your visitors ,compelling them to buy NOW. The best place to do this is towards the end of your salesletter ,near the call to action (when you ask for the sale). Here are a few of the most effective ways to create a sense of urgency. Try testing each one against your current copy:
- Offer a limited-time price discount offer where
visitors must buy before a certain date in order to
qualify for the discount.
- Offer additional bonuses for free if they buy within a
certain time frame.
- Offer only a limited quantity of your products or
Test #6: Boost your product's desirability by adding images.
Images of your products make them seem more tangible and "real" to your visitors and are a powerful sales tool. In fact ,our testing shows that you can increase sales by more than 10% just by adding product images. But sometimes revealing what the product is too early in the sales process can kill the sale -- you may need to highlight the product benefits and value before you reveal exactly what it is. Test placing images near the top of the page against placing them near the call to action at the bottom (where you're asking for the sale). You should also test adding images to your order page ,and test the response to using no images at all. By carefully analyzing sales during each test ,you'll learn exactly whereto place product images for maximum impact.
Erny Setyawati is Editor and Publisher of Bali Global market Ezine who has been writing many articles for Internet Marketers. She also campaign about Indonesia culture ,history and traditional foods. To know more ,visit us at : http://www.baliglobalmarket.com
Higher Commission Is Not Always Better
I have seen it a million times, especially from newer affiliates. They find two similar affiliate programs and immediately assume that the one that pays the highest commission is automatically the better affiliate program... not true! As an affiliate you need to look beyond the commission and evaluate the entire program. Yes, high commission are always nice to have but there are some things to look for that can make a high commission affiliate program practically worthless and a waste of your valuable time.
You Deserve a Check Today
Perhaps the fastest and easiest way to prosper online is to market products and services as an affiliate.
Why Top-earning Affiliates Have Their Own Domains And Websites
Many affiliate programs usually provide special web pages for their affiliates. This is one of the reasons why it may appear very strange, at first, that most top affiliates and the high earners from affiliate programs will most certainly always have their own websites, complete with their own domains specifically for promoting a certain affiliate program that they are involved in.
Home Business Affiliate Marketing
How would you like to make money with a Home Business without ever having to sell anything? There are lots of people earning thousands of dollars doing just that. There are very few home businesses that are easier or cost less than affiliate marketing. The plan is very simple. How would you like to make money with a Home Business without ever having to sell anything? There are lots of people earning thousands of dollars doing just that. There are very few home businesses that are easier or cost less than affiliate marketing. The plan is very simple. clients are already established online businesses selling a lot of different products and services. These people will pay you for bringing customers to them which is the website you are an affiliate for. They will pay you either a set fee or a percentage of what the customer purchases.
Get the Big Dogs to Affiliate with You
Have you ever tried to launch an affiliate program? If you have, then you know that one of the challenges you face is to get people to be your affiliate marketers. After all, if you are new on the block, people who have never heard of you may be reluctant to encourage their list or web traffic to come to your website.
Your Home Based Affiliate Marketing Business
Did you know that you can make money on the internet without ever selling anything? There are very few home based business opportunities that are easier or cost less than affiliate marketing. There are businesses and people earning thousands of dollars each year doing affiliate marketing.
Adsense: How to Make Money With Ads by Google
The chances are that you've seen "Ads by Google" on a variety of websites and perhaps wondered what they were all about. The fact is that you can probably get "Ads by Google" on your own site and if you do, you can look forward to getting paid by Google.
The Affiliate Model ? How To Make Money As An Affiliate
Affiliate programs are a very easy and effective way to make money on the Internet right? so how do they work?
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If you ask me, residual (also known as passive income) is the most important type of income of all incomes. Residual income puts money in my pocket without work and effort on my part. It is the right type of income to work for, indeed!
How to Create Multiple Streams of Income, Part 1
You've must have read the phrase "multiple streams of income" numerous times on your journey searching for wisdom on the Internet. Regarding to Robert G. Allen, multiple streams of income are the stock market, real estate and the Internet. I prefer to add paycheck to this list as well. Most of us don't feel comfortable to give up the security of a steady income, at least not in the beginning.
Affiliate Assets -- Discover the 3 Secrets That Will Turn Your Affiliate Link Into a Business
Your affiliate marketing business is just that ? a business. To be successful, you need to treat your business like a business and focus on growth. Your affiliate links are your business; you are the owner of a marketing company, and it is an asset you can grow into more and more assets. Here are three strategies to build your marketing business.
8 Ways To Promote Your Affiliate Products
Many affiliates fail in affiliate marketing because they limit their marketing strategies to placing referral links in their web sites, distributing links to business sites through multiple emails or posting their links to other web pages. Doing any of these alone would not guarantee sales and thus, your commission.
How To Super Charge Your Affiliates
In my article "Affiliate Marketing What Is It And Why Use It?", I stated that only 5% of your affiliates will do 95% of the sales. If you don't follow this guide, you might not even get that.
Spending More Money Than You Make In Your Online Business?
Have you been lured into online business and internet marketing with promises of the gold you will find at the end of the rainbow? And ended up spending much more than you make each month, and wondering how these marketing gurus make money, if at all?
How to Write an Effective Product Review
How do you choose the products you buy? Do you simply accept as gospel truth all the good things a merchant says about their own product? Or, do you ask your friends' opinions and look for independent product reviews before opening your wallet?
How I Started My Own Work At Home Internet Business With Very Little Investment!
Have you always wanted to work at home? Have your own business? Didn't think it was possible? No more commuting in traffic (plus gasoline prices right now are ridiculous). No more "business attire" (work in your jammies) and no more Corporate America breathing down your neck. I didn't think it was possible. I had always been a pessimist. Didn't think I could do it. Didn't have the knowledge or skills required.
Are You Doing Well As An Affliate Marketer?
I have been working on the Internet now since December 2004 and I have done all the things one needs to do to earn an income from the use of my computer at home. There are many resources and so many different programmes and opportunities that it amazes me. Is it any wonder only 5% of people make it on the internet or indeed in any network marketing adventure. There are some key things you need to grasp before you embark on finding that 'perfect opportunity' that is going to make you rich!!
Five Things to Look For to Join Any Affiliate Program!
Here's a really simple way... to find out which affiliate program provides all the 5 packages to join an affiliate program.
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